Factba.se Trump Brand Index


71.8

Condos branded "Trump" sell for 18.2% less per square foot compared to similar units in the same ZIP code as of Q1 2018

Trump Brand:
$892.84/sq ft

Non-Trump Brand:
$1,090.91/sq ft

Sales Analyzed: 33,463

Factba.se Trump Brand Index: Chart the Data

Select a data series on the right and it will display the appropriate chart with the data displayed beneath. A few helpful definitions. The data was analyzed two ways. FULL ZIP CODE compares Trump-branded condominiums to non-Trump condominiums in the same ZIP code. QUARTILE ONLY compares the two, but only uses the prices of non-Trump condominiums in the same price bracket as the Trump properties.

This is in turn analyzed by month, quarter or year, where appropriate. All rolls the data together in a single view across all properties, while similar views are made of properties in NYC (New York City), NYS (New York State) and FL (Florida).

Trump Chart

 

Data Series

Trump Brand Index

Compare Price / Sq. Ft.

Compare By Trump Property

Trump Palace (FL)  All ○ Quartile
Trump Hollywood (FL)  All ○ Quartile
Trump Int'l (Chicago)  All ○ Quartile
Trump Int'l (NY)  All ○ Quartile
Trump Int'l (Waikiki)  All ○ Quartile
Trump Palace (NY)  All ○ Quartile
Trump Parc (NY)  All ○ Quartile
Trump Parc East (NY)  All ○ Quartile
Trump Park Avenue (NY)  All ○ Quartile
Trump Parc Stamford (CT)  All ○ Quartile
Trump Plaza (New Rochelle)  All ○ Quartile
Trump Plaza (FL)  All ○ Quartile
Trump Plaza Residences (NJ)  All ○ Quartile
Trump Royale (FL)  All ○ Quartile
Trump Tower (NY)  All ○ Quartile
Trump Tower (White Plains)  All ○ Quartile
Trump Towers I (FL)  All ○ Quartile
Trump Towers II (FL)  All ○ Quartile
Trump Towers III (FL)  All ○ Quartile
Trump World Tower (NY)  All ○ Quartile

Methodology

Given the topic, it's important to understand how this data was collected, filtered and analyzed. Factba.se is committed to both sharing the sources of data, as well as the process and methodology behind it. If you have questions, they will almost certainly be answered here. It may be boring, but being informed isn't easy. It is, however, worthwhile.

Data Collection

To set the boundaries, the data was focused on residential condominiums bearing the Trump brand. As the exercise was to measure the Trump brand and its impact on the value of the properties, his ownership was not required. Apartment units, such as Trump Bay Street, were not included as they are primarily rental properties. In addition, The four Trump properties on Riverside Drive (120, 200, 220, 240) are in the process of a lawsuit to remove the Trump brand. As that could impact the study, these units in ZIP code 10069 were not included. Only one property, the Trump Park Residences in Shrub Oak / Yorktown, New York, was not included due to the paucity of data. Only four transactions were found in the public records. As such, it was not included.

This left the properties used in this analysis. Data was collected from nine sources, including: Broward County Property Appraiser, Connecticut Open Data, Monmouth County Tax Records (which include Hudson County), Palm Beach County Property Appraiser, public-record.com for Cook County, Gannett's lohud.com for Westchester, Miami-Dade's comparable sales tool and the incredible open data project at New York City's Department of Finance, which has a standard for open data every municipality should follow. We also included records from Zillow for recent sales. We gathered only condominimum sales within the 14 ZIP codes with Trump-branded properties.

Where the size of the unit was not present in the records, our AI, Margaret, was trained to search Google and, upon finding an exact match of the unit and address (with appropriate fuzz for Street vs. St, etc), verify square footage from at least two sources on a reserved list, such as Streeteasy or RedFin.

Data Hygiene

All transactions that were below market, referred to as not being at "arm's length", were removed. These are often transactions involving transfer between family members at a zero recorded value, or a foreclosure or other incident. Any property with clearly false data (a $250,000,000 sale) or missing or incorrect square footage data was similarly removed. This left 33,463 property sales of the 48,419 gathered to include in the analysis, or 69.1%

Data Analysis

We first created two data cohorts per ZIP code. One included all condominimum units in that ZIP code not branded Trump, to compare against the units branded Trump in that ZIP code. For the units not branded Trump, we created a subset of only buildings in the same quartile (e.g. 0-25%, 25-50% and so forth) as the Trump properties in that ZIP code. The groupings are available in the downloadable dataset. This provides a closer comparison, but involves less data and can be more volatile.

We also created an index to compare the full dataset. This index established, for both the full ZIP dataset, and the Quartiles, a starting point of January, 2010 and a ratio between Trump-branded properties and non-Trump properties. The index then tracks that ratio on a monthly, quarterly and annual basis to measure its performance relative to its start in 2010.

For both of the above, this was done for each building, area, and the entire cohort on a monthly, quarterly and yearly basis. Due to the data density, a monthly index is done only for the full dataset. Quarterly datasets are indexed just for New York State and New York City. All other data slices do not have enough transactions for the index to be an effective measure. A comparison of average sale price per square foot is used in these cases.

   

Trump-Branded Buildings

Specs and Sale Price Per Square Foot through the last calendar year.

Trump Parc Stamford

Trump Parc Stamford

Units: 170 ○ Floors: 34
Height: 350 feet / 106.7 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump06901Premium
2014$535.16$422.6126.63%
2017$461.10$437.325.44%
Trump Plaza Residences

Trump Plaza Residences

Units: 444 ○ Floors: 55
Height: 532 feet / 162 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump07302Premium
2010$514.51$685.01-24.89%
2017$843.83$713.3318.29%
Trump International Hotel and Tower - New York

Trump International Hotel and Tower - New York

Units: 156 ○ Floors: 72
Height: 861 feet / 262 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10023Premium
2010$3,941.01$5,131.09-23.19%
2017$3,504.46$5,053.05-30.65%
Trump Palace

Trump Palace

Units: 277 ○ Floors: 54
Height: 632 feet / 189.9 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10021Premium
2010$1,374.52$1,539.20-10.70%
2017$1,569.99$1,493.925.09%
Trump Parc East

Trump Parc East

Units: 79 ○ Floors: 14
Height: --- feet / --- meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10019Premium
2011$1,836.67$1,614.3913.77%
2017$1,785.41$1,643.448.64%
Trump Parc

Trump Parc

Units: 414 ○ Floors: 37
Height: 456 feet / 139 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10019Premium
2010$1,201.23$1,557.47-22.87%
2017$1,963.49$1,643.4419.47%
Trump Park Avenue

Trump Park Avenue

Units: 122 ○ Floors: 32
Height: 350 feet / 106.7 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10022Premium
2010$2,003.62$3,367.99-40.51%
2017$2,487.77$3,167.65-21.46%
Trump Plaza New Rochelle

Trump Plaza New Rochelle

Units: 187 ○ Floors: 40
Height: 435 feet / 133 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10801Premium
2015$375.63$404.61-7.16%
2017$450.50$393.6514.44%
Trump Tower at City Center

Trump Tower at City Center

Units: 212 ○ Floors: 35
Height: 354 feet / 108 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10601Premium
2016$492.53$633.80-22.29%
2017$538.31$750.12-28.24%
Trump Tower

Trump Tower

Units: 231 ○ Floors: 58
Height: 664 feet / 202 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10022Premium
2010$2,477.90$3,367.99-26.43%
2017$1,905.52$3,167.65-39.84%
Trump World Tower

Trump World Tower

Units: 376 ○ Floors: 72
Height: 861 feet / 262.4 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump10017Premium
2010$1,480.69$2,036.43-27.29%
2017$1,648.92$1,668.09-1.15%
Trump Palace - Sunny Isles Beach

Trump Palace - Sunny Isles Beach

Units: 355 ○ Floors: 43
Height: 551 feet / 168 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump33160Premium
2015$910.40$897.291.46%
2017$889.36$1,083.54-17.92%
Trump Royale

Trump Royale

Units: 278 ○ Floors: 51
Height: 550 feet / 168 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump33160Premium
2015$771.61$897.29-14.01%
2017$668.28$1,083.54-38.32%
Trump Towers I

Trump Towers I

Units: 271 ○ Floors: 45
Height: 461 feet / 140.5 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump33160Premium
2015$608.89$897.29-32.14%
2017$582.23$1,083.54-46.27%
Trump Towers II

Trump Towers II

Units: 271 ○ Floors: 45
Height: 461 feet / 140.5 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump33160Premium
2015$652.11$897.29-27.32%
2017$536.36$1,083.54-50.50%
Trump Towers III

Trump Towers III

Units: 271 ○ Floors: 45
Height: 461 feet / 140.5 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump33160Premium
2015$687.97$897.29-23.33%
2017$619.44$1,083.54-42.83%
Trump Hollywood

Trump Hollywood

Units: 200 ○ Floors: 40
Height: 443 feet / 135 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump33019Premium
2014$700.62$732.14-4.31%
2017$692.19$739.30-6.37%
Trump Plaza of the Palm Beaches

Trump Plaza of the Palm Beaches

Units: 221 ○ Floors: 32
Height: 300 feet / 100.6 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump33401Premium
2010$281.17$350.52-19.78%
2017$703.12$472.3848.85%
Trump International Hotel and Tower - Chicago

Trump International Hotel and Tower - Chicago

Units: 486 ○ Floors: 98
Height: 1388 feet / 423.2 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump60611Premium
2010$939.52$1,249.73-24.82%
2017$665.20$963.35-30.95%
Trump International Hotel and Tower - Waikiki

Trump International Hotel and Tower - Waikiki

Units: 462 ○ Floors: 38
Height: 350 feet / 110 meters

Price Per Square Foot
Comparison by ZIP Cohort (Quartile)

YearTrump96815Premium
2016$1,393.96$1,178.4218.29%
2017$1,175.72$890.5932.02%